DAY 1: 7 November

Keynote Speakers

Tuesday 7 November – Hull Truck Main Space from 11am

Jenny Sealey credit Micha Theiner

Jenny Sealey MBE, CEO of Graeae Theatre Company @GraeaeJennyS

Jenny Sealey MBE, winner of the Liberty Human Rights Award and co-director of the London 2012 Paralympic Opening Ceremony, who has been CEO/Artistic Director of Graeae Theatre since 1997. A force for change in world-class theatre, Graeae is the original disabled-led theatre company which boldly places D/deaf and disabled actors centre stage. Challenging preconceptions and leading the way in pioneering, trail-blazing theatre, Graeae’s signature characteristic is their compelling creative integration of sign language, captioning and audio description.In her keynote provocation, she will explore the theme of Place & our Global Future, querying how Cities of Culture now and in future need to embrace, curate and platform work by and for D/deaf and disabled people

Moira Sinclair, CEO of the Paul Hamlyn Foundation @moirasinclair1

Moira Sinclair, CEO of the Paul Hamlyn Foundation (PHF), one of the UK’s largest independent grant-makers, which aims to help people overcome disadvantage and lack of opportunity. PHF has a particular interest in social justice and in supporting young people and has a strong belief in the importance of the arts. Previously, as Executive Director London and South East for Arts Council England, Moira oversaw a portfolio of 322 funded cultural organisations and contributed to national policy development, with a particular focus on the resilience and sustainability of the cultural sector and workforce development. She played a key role supporting the cultural programme for the London 2012 Olympic and Paralympic Games, and is currently Chair of East London Dance and Vice Chair of the London Mayor’s Cultural Strategy Board. She is also a member of the British Library Advisory Council, of the Investment Committee for the Arts Impact Fund and of the Governing Council for the European Foundation Centre. Resilience is a word that is increasingly used within the sector to describe a desirable trait for organisations to possess. in her keynote speech Moira challenges us to think beyond what we do as organisations to consider the why, how and for whom and, through that process, create the necessary conditions for us to understand and foster resilience.

Simran Hans @heavier_things

Simran Hans is a film critic for The Observer and a freelance writer for publications including BuzzFeed, Dazed, The FADER, Sight & Sound and Variety. In her keynote speech, Simran considers how sector structures and value systems are being interrogated by wider societal changes. What kind of labour props up the UK film exhibition industry? Are groups and networks formed through programming pursuits running at odds with this? When activism with its aim to disrupt is being co-opted as a marketing tool how should ethical practices evolve?

Discussion led by Gaylene Gould – Head of Cinemas and Events, BFI Southbank @gaylene_g

Gaylene makes a welcome return to THIS WAY UP to lead a discussion with our keynote speakers and delegates encouraging an in-depth look at the conference themes.




Holding the conference together, with aplomb and making sure we stick to time (probably) is TWU17 MC James Mullighan. @jmullighan

Film and Festival Consultant James Mullighan most recently directed the 58th – 61st editions of the Cork Film Festival. Beforehand, he was Chief Executive Officer of Transmedia Next and, in 2011, directed the 65th Edinburgh International Film Festival. James has also managed Shooting People and RESFEST’s UK, Irish and Australian tours. James has been Contributing Editor for VODO, Cinovate and Rich Pickings, and was the Producer of Marketing and Distribution for the Sleep Paralysis Project. James serves on the Board of Encounters Short Film and Animation Festival and is a trustee of Dramatic Need.


What Next At Your Venue: Live Cinema: Producers Meet
Live soundtracks, immersive screenings, virtual reality, new audiovisual shows that defy definition. See what the next year has in store for added value screenings and touring events at the cinema with the producers making it happen. Catch up with Live Cinema UK to find out what’s available for booking now and projects in the pipeline, and how to host big special events and bring in big audiences without breaking the bank.

After a break for lunch, we have three sessions across three spaces; Hull Truck Main Space, Hull Truck Studio and the Albemarle Music Centre, right next door.

Rachel Hayward of HOME and Film Hub North West Central; David Doepel of Demand Film Ltd; Mandy Berry of Cinegi; Rachel Robey of British Council

What would the film exhibition industry look like if there were no window restrictions and success was not simply judged on opening weekends? Producer and British Council Film Programme Manager Rachel Robey will lead a discussion challenging the norms of exhibition and distribution. Joined by David Doepel, Mandy Berry and Rachel Hayward this session will examine how the industry would look if we re-wrote some of the rules.

Hugh Odling-Smee of Film Hub Northern Ireland; Sara Gunn-Smith of Film Hub Northern Ireland; Aaron Guthrie of New Notions Cinema; Andi Jarvis of @eximomarketing

Audiences look for the right narrative to choose where and what they go to see, either through direct communication or the double-edged delights of social media. So, how do organisations communicate the personality of their community cinema to audiences and make them feel part of a movement? Is it digital technology, themed programming, wonderful front of house skills – or a combination of all of the above and more?

Earlier this year Film Hub NI began an intensive project with five small cinemas to develop their awareness of marketing the films they were showing and the stories they were telling about their own organisations. Hear about the project, and find ways to tell your own compelling story.