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With over 60 speakers and 20 panels, workshops and labs THIS WAY UP 15 was a jam-packed, ideas-filled couple of days. Check out the full programme here.

Proceedings kicked off with three speakers who shared their unique perspectives with TWU delegates:

  • Nick North (Director of Audiences, BBC) explored how rapid shifts in delivery are changing the way audiences discover and consume content in Audiences 2.0.
  • Marianne Maxwell (Producer, National Theatre of Scotland) asked what cinemas can gain when they start thinking Without Walls?
  • Anna Higgs (Executive Producer, High-Rise, The Duke of Burgundy) looked at how experiments with day and date releasing can create new opportunities for audiences, filmmakers and cinemas.
  • Writer, broadcaster, critic and arts consultant, Gaylene Gould acted as conference MC.

For highlights from THIS WAY UP 15: Manchester, please click here.



The first ever edition of This Way Up: Exhibition Innovation took place at Tyneside Cinema, Newcastle on 2-3 December 2014. Attended by over 130 delegates and speakers from cinemas, festivals, community venues, arts centres across the UK who listened to provocations and debated ideas, shared their stories and learnt from each other. Topics ranged widely from the discussing the challenges and opportunities facing programmers as audiences have more and more choice, and the rise of the second-screen and social media in the cinema space, to how to harness challenging concepts and new thinking about using data and digital to reach audiences.

Oh, and we all came together to lose badly at a communal game of Renga


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