As part of This Way Up 2016, the Independent Cinema Office (ICO) led practical session ‘Building Audiences: Stories from the Frontlines’.
ICO offer workshop-driven, project-based training programmes for independent film exhibitors who wish to learn how to expand their audiences in a strategic manner, best utilising available resources of money, expertise and time.
In this TWU session, past participants – Catherine Mugonyi (Winter Gardens Film Festival), Jessie Moroney (Centre for the Moving Image), Kate Wood & Catherine O’Sullivan (Dreamland Cinema) – share insights gleaned from ICO’s Practical Programming course, including programming and marketing strategies they’ve implemented to build audiences, and techniques and actions you can easily apply in your cinema or festival.
Watch the full session below:
Image: This Way Up 16, Eoin Carey