This Way Up 16: Watch our three keynote talks

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As a pre-Christmas treat we’re sharing the three keynote talks from TWU16 on YouTube. Our inspiring keynotes generously shared their ideas and experience, exploring the key themes of the conference: the problem with abundance, the future of storytelling, hacking the back office and the power of place.

Watch Bobby Allen’s talk:
Caring is the cure: solving the paradox of choice in the digital universe. Or, how a trip to a local video rental shop changed our fortunes

VP of Content for MUBI, Bobby explores the ways in which the digital universe is fundamentally changing human behaviour and argues that cinephiles need to work together to maintain the special status of cinema.


Watch Johanna Koljonen’s talk:
Bodies, Spaces & Communities: Designing Cinemas (& VR)

Editor of the Nostradamus Project, Johanna offers some experience design tools to help you create the film culture you yearn for. She also discusses the similarities between the challenges currently facing VR filmmakers and cinema exhibitors.


Watch Dawn Walton’s talk:
The Power of Place

Founder/Artistic Director of Eclipse Theatre Company, Dawn asks how the venues/spaces exhibitors use affect audience engagement and attract (or repel) the audiences we seek to reach. And what are a creative organisation’s roles and responsibilities within their community?

All videos published so far can be accessed on our TWU YouTube channel. We’ll be sharing more in the new year – look out for videos of the RE/Mixing it, The Editorialists, Cities, The Problem with Abundance and ICO’s Building Audiences sessions.

Happy Christmas and New Year from the TWU Team!

Images: This Way Up 16, Eoin Carey