This Way Up 16

THIS WAY UP 16, the UK’s film exhibition innovation conference, will take place at Glasgow Film Theatre on Tuesday 29 & Wednesday 30 November 2016.

Jointly organised by Film Hubs Scotland, North West Central and North, this annual gathering invites film exhibitors from across the UK and Europe to come together to explore new ideas, emerging audience trends and the future of cinema. Be in the room with key figures from the sector – previous speakers have included renowned filmmakers, BFI, BBC, Little White Lies, Sheffield Doc/Fest and Screen International.

THIS WAY UP 16 is essential for anyone wishing to develop practical skills, discover new models and collaborate with like-minded innovators.


This Way Up 16 – Full programme announced


We are proud to announce the full 2016 programme! We’re looking forward to welcoming UK and European delegates to a thought-provoking programme packed with over 20 workshops, panel discussions and keynotes.

In addition to our fantastic Keynote Speakers – Mubi’s Bobby Allen, Johanna Koljonen, Editor of the Nostradamus Project, and Dawn Walton, Artistic Director of Eclipse Theatre (the UK’s principal Black-led national touring company) – we’re pleased to announce co-founder of Creative Dundee, Gillian Easson, as conference MC.

Here are some highlights from the programme:

– Oscar-winning US filmmaker Roger Ross Williams – whose latest documentary Life, Animated is released on 9 December – will be in conversation with BBC Radio Scotland’s Janice Forsyth.

– From 70mm celebrations to VHS retro-fests, is format the ‘sizzle’ to the film’s ‘steak’? Writer and programmer Tara Judah explores in The Medium and the Message.

Parental Guidance: Creative Scotland’s Suzy GlassHope Dickson Leach (director of The Levelling and co-founder of Raising Films) team up to ask if embracing family-friendly policies across all activities could be good for the diversity of your workforce and your business?

– What are the opportunities and challenges of too much choice in film content? Following on from Bobby Allen’s keynote speech, Wendy Mitchell of the British Council leads an exploration into The Problem with Abundance.

Producers Unite!: Cinema Nation’s Phil Foxwood calls together freelance producers working in film exhibition to chew the fat. What would help producers work better?

– VR and Augmented Reality are being adopted at an accelerating rate, however the experience is often personal and contained. Screen International’s Tom Grater asks: Is there a place for the new personal ‘realities’ in the communal experience?

Cinema Know How: Snook offers a practical workshop in a service design focused on the exhibition sector; shaping service experiences that really work for people.

Browse the full programme and book your Delegate Pass now.

Look forward to seeing you in Glasgow!


This Way Up 15 Highlights

To get in the mood for THIS WAY UP 16, take a look at what we got up to last year in the below Highlights Video. TWU15 took place at HOME in Manchester on 2 & 3 December 2015, with a programme that featured over 60 speakers and 20 panels, workshops and labs. Check out the full TWU15 programme here.